Pay Per Click Advertising (PPC)
With a large number of PPC tools available in the digital space, it can become a challenge to understand the correct solution for your business. Our PPC specialist's invest the time to fully understand your business needs and select the most effective tool suited for the challenge.
What is Pay Per Click (PPC)?
Pay Per Click is one of the most powerful and effective options in the toolset of any digital marketer.
You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month.
There are numerous PPC platforms available, the most popular is Google Ads. Google Ads is segmented into: search, display, remarketing, and YouTube.
However, Google isn’t the only PPC provider – Facebook, Twitter, Bing and Linkedin all offer paid advertising. Until Midnight manage campaigns across all of these platforms.
Businesses make an average of £2,000 for every £1,000 they spend in Google Ads.
PPC Visitors are 50% more likely to make an enquiry when comparing with organic visitors.
How much does a PPC campaign cost?
For a lot of our clients, the first question they ask us is “How much will it cost”. PPC tends to have a reputation for being very expensive. The amount you spend simply depends on how important PPC is to your business.
Utilising advertising platforms such as Google Ads and Facebook Ads, the largest companies in the UK commit upwards of £10M per year of advertising spend to promote their products and services.
During the beginning of a campaign we conduct a lot of research. Researching prevents future loss on ineffective PPC advertising.
A standard campaign can be launched from as little as as £100-300 per month depending on PPC platform and subject to the sector your business is operating within.
Maybe it's time for a chat.
Contact us today.